Heliotropium floridum (DC.) Clos - syn.Heliotropium floridum var. latifolium Phil.; Cochranea florida Miers - Boraginaceae \\
Palo negro, Palito negro (span.)

Decumbent shrub, 30-60cm tall, very branchy, densely leafy to the apex, endemic to the coastal zone of Chile between Caldera and Huasco; leaves sessile, oblong or linear-lanceolate, variable in size, margins revolute; flowers white with orange and purple center. \\
[[http://www.florachilensis.cl/FICHAS3/Heliotropium_floridum.htm]] \\ [[http://geovirtual2.cl/Museovirtual/Plantas/Heliotropium01.htm]]

|{{:benzoate.jpg|}} \\ methyl benzoate (R=Me) |{{:benzaldehyde.jpg|benzaldehyde}} \\ benzaldehyde |{{:phenylacetaldehyde.jpg|phenylacetaldehyde}} \\ phenylacetaldehyde | 

The flower scent of H.floridum consists of methyl benzoate (56%), benzaldehyde (14%), (E)-ocimene (13%), methyl angelate (4.6%), methyl phenylacetate (2.4%), methyl cinnamate (1.8%), phenylacetaldehyde (2.1%), limonene (0.7%), germacrene D (0.5%), (Z)-3-hexenyl acetate (0.8%), and α-pinene (0.5%). \\
[Aromas florales de cuatro especies de Heliotropium (Boraginaceae) endémicas de Chile: un análisis comparativo. Echeverría, J., Niemeyer, H., Boletín Latinoamericano y del Caribe de Plantas Medicinales y Aromáticas, Vol.13(2), 2014, 171-177]


{{:heliotropium_flor.jpg|Heliotropium floridum}} \\
Heliotropium floridum, Huasco, Atacama, Chile (2025) © Cesar Ormazabal [[https://creativecommons.org/licenses/by-sa/4.0/|CC BY-SA 4.0]] [[https://www.inaturalist.org/observations?taxon_id=770031|inaturalist.org]]